53 toolstation.com
Your Website Score is
Success
%
Warnings
%
Errors
%
Page Authority
Authority 47%
Moz Rank
4.7/10
Bounce Rate
Rate 24%
Charset
Encoding
Great, language/character encoding is specified: UTF-8
Title Tag
58 Characters
Toolstation | Low prices on 15,000+ trade quality products
Title Important Keywords
Title doesn't have important words.
Meta Description
154 Characters
Toolstation: Low Trade Prices on Electrical, Plumbing, Tools, Hardware, Screws & Fixings, Decorating, Workwear and a lot more | FREE next day delivery
Description Important Keywords
Description doesn't have important words.
Effective URL
27 Characters
https://www.toolstation.com
Total H1 Tags
Count: 1
Total H2 Tags
Count: 5
Google Indexed Pages
Count: 49200
Canonical Tag
Canonical Tag Found.
Viewport Meta
Viewport Meta is present.
Image Alt Text
Total images without alt attribute : 3
Doctype Declared
Yes
Flash used in Website
No
Frames used in Website
No
Schema used in Website
No
Underscores in website url's
No undescores found.
Google Tag-Manager
Tag Manager is installed.
Google GA
GA is not installed.
No Snippet Tag
No Snippet tag is absent.
Long Url's
Site doesn't have long url's.
Parameters in URL
Parameters count in url's is ok.
Unsafe Characters in URL
Unsafe Characters not found in url's.
Uppercase Characters in URL
Uppercase Characters found in url's.
X-Robot Tag
X-Robots tag is not found in header.
Sitemap HTTP/HTTPS
Sitemap doesn't have mixed http/https links.
Links HTTP/HTTPS
Links doesn't have mixed http/https protocol.
Sitemap Size
Sitemap size is ok.
Excerpt
Page content
Toolstation | Low prices on 15,000+ trade quality products
Need it today? Order online and collect f...
Google Preview
Your look like this in google search result
Toolstation | Low prices on 15,000+ trade quality products
https://www.toolstation.com
Toolstation: Low Trade Prices on Electrical, Plumbing, Tools, Hardware, Screws & Fixings, Decorating, Workwear and a lot more | FREE next day delivery
Robots.txt
File Detected
Sitemap.xml
File Detected
Registered to
Certificate Registration
businessCategory = Private Organization, jurisdictionC = GB, serialNumber = 04372131, C = GB, L = Bridgwater, O = Toolstation Ltd, CN = www.toolstation.com
Algorithm Used
Certificate Encryption
rsaEncryption
Certificate Version
Version 2
Certificate Expiration
Expiration Check
In -0 Days
Page Size
Code & Text Ratio
Document Size: ~57.25 KB
Code Size: ~33.99 KB
Text Size: ~23.26 KB Ratio: 40.63%
Internal Links
Total links : 116 View links
External Links
Total links : 40 View links
No-Follow Internal Links
Total No-Follow Internal links : 0
No-Follow External Links
Total No-Follow Internal links : 0
Social Data
Facebook
Total: 2,998
Linkedin
Total: 0
Pinterest
Total: 0
Stumbleupon
Total: 0
Google Plus
Total: 0
Estimation Traffic and Earnings
60,065
Unique Visits
Daily
111,120
Pages Views
Daily
$107
Income
Daily
1,681,820
Unique Visits
Monthly
3,166,920
Pages Views
Monthly
$2,675
Income
Monthly
19,461,060
Unique Visits
Yearly
37,336,320
Pages Views
Yearly
$28,248
Income
Yearly
Google PageSpeed Insights
Google Stats
This test checks to see if a page has applied common performance best practices.
Number Resources: 111
Number Hosts: 28
Total Request: 16.77 KB
Number Static Resources: 88
HTML Response: 79.96 KB
CSS Response: 900.48 KB
Image Response: 1.26 MB
Javascript Response: 3.15 MB
Other Response: 2.41 KB
Number JS Resources: 31
Number CSS Resources: 2
Number Hosts: 28
Total Request: 16.77 KB
Number Static Resources: 88
HTML Response: 79.96 KB
CSS Response: 900.48 KB
Image Response: 1.26 MB
Javascript Response: 3.15 MB
Other Response: 2.41 KB
Number JS Resources: 31
Number CSS Resources: 2
Desktop
Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
Enable compression
You have compression enabled. Learn more about enabling compression.
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 4 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
Optimize images
Properly formatting and compressing images can save many bytes of data.
Prioritize visible content
You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.
Mobile
Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Enable compression
You have compression enabled. Learn more about enabling compression.
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 4 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
Optimize images
Properly formatting and compressing images can save many bytes of data.
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Search Optimization Tips
Speed And Optimization Tips
Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking you
Title Website
Congratulations! Your title is optimized
Description Website
Warning! Your description is not optimized
Robots.txt
Congratulations! Your site have a robots.txt file
Sitemap.xml
Congratulations! We've found a sitemap file for your website
SSL Secure
Congratulations! Your site have Support to HTTPS
Pagespeed
Warning! Your site load very slow on Desktop devices. need improve this
PageSpeed Mobile
Warning! Your site load very slow on mobiles devices. need improve this
Headings
Congratulations! You are using your H1 and H2 tags in your site
Blacklist
Congratulations! Your site is not listed in a blacklist
W3C Validator
Warning! Your site have errors W3C
Accelerated Mobile Pages (AMP)
Warning! Your site not have AMP Version
Domain Authority
Congratulations! Your Domain Authority is good
GZIP Compress
Warning! Your site not is compressed, this can make slower response for the visitors
Favicon
Congratulations! Your website appears to have a favicon.
Broken Links
Congratulations! You not have broken links
View links
| First 20 Links | Relationship | HTTP Status |
| https://www.toolstation.com/promo1/ | Internal Link | 200 |
| Need it today? Order online and collect from branch for FREE 10 mins later. (Click for more details) | Internal Link | 301 |
| https://www.toolstation.com | Internal Link | 200 |
| Adhesives & Sealants | Internal Link | 200 |
| Automotive | Internal Link | 200 |
| Bathrooms | Internal Link | 200 |
| Central Heating | Internal Link | 200 |
| Cleaning & Pest Control | Internal Link | 200 |
| Construction & Insulation | Internal Link | 200 |
| Electrical | Internal Link | 200 |
| Hand Tools | Internal Link | 200 |
| Ironmongery | Internal Link | 200 |
| Kitchens | Internal Link | 200 |
| Ladders & Storage | Internal Link | 200 |
| Landscaping | Internal Link | 200 |
| Lighting | Internal Link | 200 |
| Painting & Decorating | Internal Link | 200 |
| Plumbing | Internal Link | 200 |
| Power Tools | Internal Link | 200 |
| Power Tool Accessories | Internal Link | 200 |
Alexa Rank
20,808
Global Rank539
United Kingdom
Traffic
Search
Information Server
Response Header
HTTP headers carry information about the client browser, the requested page and the server
HTTP/1.1 200 OK
Date: Fri, 07 Dec 2018 05:16:19 GMT
Server: Apache
Set-Cookie: PHPSESSID=duquobcoekroht4ol3gfcpeum6; expires=Mon, 04-Dec-2028 05:16:19 GMT; Max-Age=315360000; path=/
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-transform
Pragma: no-cache
Set-Cookie: ToolstationV4=9O7437FRTxq2vf01pe7I76nO1FoNKmTK3P2fayGWY1MxlI0mI5An6PyInJ29r8z1; expires=Mon, 04-Dec-2028 05:16:19 GMT; Max-Age=315360000; path=/; domain=www.toolstation.com
Content-Encoding: gzip
Vary: Accept-Encoding
X-UA-Compatible: IE=Edge,chrome=1
X-Frame-Options: SAMEORIGIN
Content-Type: text/html; charset=utf-8
Response Server
Information regarding a specific transfer
URL: https://www.toolstation.com
Content Type: text/html; charset=utf-8
Http Code: 200
Header Size: 640 B
Request Size: 81 B
Total Time: 0.88491 Seconds
Name Lookup Time: 0.000863 Seconds
Pretransfer Time: 0.538089 Seconds
Download Size: 13.56 KB
Speed Download: 15.34 KB Per seconds
Start Rransfer Time: 0.883031 Seconds
Content Type: text/html; charset=utf-8
Http Code: 200
Header Size: 640 B
Request Size: 81 B
Total Time: 0.88491 Seconds
Name Lookup Time: 0.000863 Seconds
Pretransfer Time: 0.538089 Seconds
Download Size: 13.56 KB
Speed Download: 15.34 KB Per seconds
Start Rransfer Time: 0.883031 Seconds